Beautifully designed benefits guides with dozens of style options
Too often, employee benefits guides are poorly designed and written, so they don’t get used. A beautifully designed guide that’s easy to navigate and well written helps employees (and spouses) understand and appreciate your benefits offerings and assists them in making better-informed decisions. We offer dozens of design styles, along with “best practice” language, user-friendly layouts and several customization options that boost employee satisfaction and engagement.
Our designs and best-practice language are also available for companion educational pieces like flyers, snail-mail postcards, posters, slide presentations and “benefits-at-a-glance” brochures in the same style as your guide.
To get started, please provide:
- Your chosen design style
- PDF of last year’s guide (or original source files) and/or new benefits summaries
- Photos (300 dpi) you want to include (Note: Standard and Custom only)
- Your branding guidelines: logos (EPS, AI or 300-dpi PNG), fonts, colors, etc. (Note: Standard and Custom only)
Custom Benefits Guide Options
Exclusive Pricing for Mercer Clients
We customize your chosen design layout using our professionally written best-practice language. Just send us your existing guide and plan info, and we do all the work. And you can change the photos, if you provide them. Not allowed are page edits, reordering, additions or deletions requiring redesign of the layout.
Rounds of edits included: six – additional rounds: $150 each
Estimated timeline: 1-3 weeks
Standard cost: $3,000
We can convert new and existing benefits guides to Flipbook or digital format with content navigation for $250 each.
We can make minor changes to new guides to create additional versions for new hires or different employee groups for $1,000 each.
We provide PDFs and print-ready artwork; printing is not included.
A kick-off meeting is scheduled to set expectations and review the whole process with you.
We use Beneproof, a collaboration platform, for the review process.
Express Guides and Companion
Pieces: three rounds
Draft 1: Broker review to ensure all plan details are accurate
Draft 2: Client review to capture any client-requested edits
Draft 3: Final review and approval
Standard and Custom Design
Guides: six rounds
Drafts 1-3: Broker review to ensure all plan details are accurate
Drafts 4-5: Client review to capture any client-requested edits
Draft 6: Final review and approval
Custom Benefits Guide Options (Continued)
Custom Guide – Most flexible
With this option, we develop a new design and layout with your input to create a truly unique guide customized with your branding, colors, images and benefits details. We start by providing three cover and layout designs from which to choose. Then, we use our professionally written best-practice language, your existing guide’s language or a hybrid of the two to explain your benefits offerings.
Rounds of edits included: Unlimited
Estimated timeline: 3-5 weeks
Custom cost: $7,500
Flyers, Posters and Postcards $1,000 each
Customized from your guide $2,500 for all three
Benefits-at-a-Glance Brochure $2,500
Four-page 11×17 folded brochure with details from your guide
Benefit Guide Full Presentation $3,000
PowerPoint deck customized from your guide for online and onsite presentations
Presentation Template $750
PowerPoint template with three slide layouts: title, section divider and content
Branded webpage for a single topic with your messaging, videos and resources.
Animated explainer videos with your messaging in one of our “enhanced” styles.
Virtual Benefits Showcases
Branded, on-demand, multi-page microsites to organize all your benefits materials by topic.
Exclusive Bundles for Mercer Clients
Tried and True
For employers who mainly use printed materials for employee communications, we’ve combined our most popular print pieces—flyers, posters and postcards—with your choice of benefits guide.
Digital Postcard Plus Video
For employers who enjoy the benefits of digital communications for open enrollment, we’ve combined our most effective products—Digital Postcards and customized explainer videos—with your choice of benefits guide.
For employers who leverage digital communications for year-round employee messaging and open enrollment, we’ve combined the best of both worlds—Virtual Benefits Showcases, Digital Postcards and customized explainer videos—with your choice of benefits guide.