Employee Benefits Guides and Companion Pieces

Part of the Flimp 360 suite of integrated solutions

Beautifully designed benefits guides with dozens of style options

Too often, employee benefits guides are poorly designed and written, so they don’t get used. A beautifully designed guide that’s easy to navigate and well written helps employees (and spouses) understand and appreciate your benefits offerings and assists them in making better-informed decisions. We offer dozens of design styles, along with “best practice” language, user-friendly layouts and several customization options that boost employee satisfaction and engagement.

Our designs and best-practice language are also available for companion educational pieces like flyers, snail-mail postcards, posters, slide presentations and “benefits-at-a-glance” brochures in the same style as your guide.

Required Materials

To get started, please provide:

  • Your chosen design style
  • PDF of last year’s guide (or original source files) and/or new benefits summaries
  • Photos (300 dpi) you want to include (Note: Standard and Custom only)
  • Your branding guidelines: logos (EPS, AI or 300-dpi PNG), fonts, colors, etc. (Note: Standard and Custom only)

Custom Benefits Guide Options

Exclusive Pricing for Mercer Clients

Standard Guide

We customize your chosen design layout using our professionally written best-practice language. Just send us your existing guide and plan info, and we do all the work. And you can change the photos, if you provide them. Not allowed are page edits, reordering, additions or deletions requiring redesign of the layout.

Rounds of edits included: six – additional rounds: $150 each
Estimated timeline: 1-3 weeks
Standard cost: $3,000

Flipbook Conversion

We can convert new and existing benefits guides to Flipbook or digital format with content navigation for $250 each.

Alternate Versions

We can make minor changes to new guides to create additional versions for new hires or different employee groups for $1,000 each.

Final Delivery

We provide PDFs and print-ready artwork; printing is not included.

Review Process

A kick-off meeting is scheduled to set expectations and review the whole process with you.

We use Beneproof, a collaboration platform, for the review process.

Express Guides and Companion
Pieces: three rounds

Draft 1: Broker review to ensure all plan details are accurate
Draft 2: Client review to capture any client-requested edits
Draft 3: Final review and approval

Standard and Custom Design
Guides: six rounds

Drafts 1-3: Broker review to ensure all plan details are accurate
Drafts 4-5: Client review to capture any client-requested edits
Draft 6: Final review and approval

Custom Benefits Guide Options (Continued)

Custom Guide – Most flexible 

With this option, we develop a new design and layout with your input to create a truly unique guide customized with your branding, colors, images and benefits details. We start by providing three cover and layout designs from which to choose. Then, we use our professionally written best-practice language, your existing guide’s language or a hybrid of the two to explain your benefits offerings.

Rounds of edits included: Unlimited
Estimated timeline: 3-5 weeks
Custom cost: $7,500


Companion Pieces

We can create complementary materials in the same style as your benefits guide. It takes about a week to produce these pieces, except full presentations, which can take up to 2.5 weeks. Includes up to three rounds of edits.

Flyers, Posters and Postcards $1,000 each

Customized from your guide $2,500 for all three

Benefits-at-a-Glance Brochure $2,500

Four-page 11×17 folded brochure with details from your guide

Benefit Guide Full Presentation $3,000

PowerPoint deck customized from your guide for online and onsite presentations

Presentation Template $750

PowerPoint template with three slide layouts: title, section divider and content

Digital Postcards

Branded webpage for a single topic with your messaging, videos and resources.

Customized Video

Animated explainer videos with your messaging in one of our “enhanced” styles.

Virtual Benefits Showcases

Branded, on-demand, multi-page microsites to organize all your benefits materials by topic.

Exclusive Bundles for Mercer Clients

Tried and True

For employers who mainly use printed materials for employee communications, we’ve combined our most popular print pieces—flyers, posters and postcards—with your choice of benefits guide.

Digital Postcard Plus Video

For employers who enjoy the benefits of digital communications for open enrollment, we’ve combined our most effective products—Digital Postcards and customized explainer videos—with your choice of benefits guide.

Showcase Plus

For employers who leverage digital communications for year-round employee messaging and open enrollment, we’ve combined the best of both worlds—Virtual Benefits Showcases, Digital Postcards and customized explainer videos—with your choice of benefits guide.